Fueling Recognition Through Effective Implementation and Automation

Pilot Travel Centres LLC has spread recognition to their corporate, field and transportation team members, all while saving hours of time through automation.

At A Glance

24X more recognitions than legacy recognition platform
Over 250,000 recognitions in just 9 months
96% of employees have been recognized

About Pilot Travel Centers LLC

Pilot Travel Centres LLC has been connecting people and places through the largest network of travel centres in North America for 65 years. With their Pilot, Flying J and One9 locations, they rely on their team of 30,000 people to innovate and improve the

The Challenge

How do you effectively spread recognition to corporate, retail and transportation team members across the nation to build a culture of engagement?

Pilot Travel Centres LLC (Pilot Company) wanted to upgrade their recognition system for all their team members whether they run retail stores, drive trucks or work in corporate offices. However, while they wanted to increase their recognition capabilities, they didn’t want to increase administrative burden across the business.

“We appreciate the user-friendly interface and the ample functionality of the platform, which has enabled us to better recognise team members as well as better support end users.”

Sica Simon
HR Analyst

The Solution

Implementing Customised Recognition

Pilot Company was determined to implement Awardco on the right foot. To accomplish this, they first handed out points to every single team member to get people excited. After that appetiser, they continued to drive adoption by:

  • Creating a Capture the Moment programme, which gave every leader a point budget to reward their employees for stellar work and desired behaviours
  • Running a Team Member Appreciation Week programme that rewarded team members for logging onto and using the platform
  • Implementing custom wellness programmes to incentivise, celebrate and reward healthy behaviours
  • Running other programmes, such as contests, to drive and reinforce behaviours the company wanted to see
  • Utilising their weekly company newsletter to remind everyone to recognise

Through their implementation efforts, Pilot Company has seen exponential growth in their recognition programme, going from 7,500 total recognitions in 2022 to 79,500 in just the five months since implementing Awardco (that’s a 960% increase!). Retail, corporate and transportation team members are all getting involved in Pilot Company’s enhanced culture of recognition.

The Solution

Automating Rewards to Save Time

Pilot Company has taken advantage of Awardco’s automation and reporting features, which has made it easier than ever to create new programmes, give out and redeem points, and fulfil rewards. 

With their previous holiday programme, Pilot Company had to manually select and send over 20,000 gift cards to team members (and many people never even received them or used them!)

But now, Pilot Company uses Awardco to reward their team members for the holidays, automatically sending out rewards and cutting out manual work almost entirely. Plus, team members actually get to choose rewards that matter to them, so it’s a win-win for everybody.

“It has been thrilling to see the increased engagement around recognition, and how the platform has encouraged team members to support each other in new ways."

Deanna Dennis
Sr. Manager, Team Member Experience

Read More Customer Stories

Quick Quack Car Wash

With employee recognition, Quick Quack Car Wash was able to drastically reduce staff turnover and create a more supportive and rewarding culture—it’s a win-win.

Horizon Hobby

Horizon Hobby puts the “fun” into fundamentals when it comes to employee recognition. Through their dedication to recognition and rewards from day one, along with clever budget usage, Horizon Hobby has created a culture of appreciation that everyone adores.