Build Engagement Without Breaking Budgets

Horizon Hobby puts the “fun” into fundamentals when it comes to employee recognition. Through their dedication to recognition and rewards from day one, along with clever budget usage, Horizon Hobby has created a culture of appreciation that everyone adores.

At A Glance

550 global employees
10+ recognition programmes
9% increase in engagement scores

About Horizon Hobby

Horizon Hobby’s goal since their inception in 1985 has been to inspire dreams and build lasting memories. Through world-class product innovation stellar customer service and a dedication to their employees, Horizon Hobby has become a leader in the radio co

The Challenge

How to improve recognition and engagement without spending an arm and a leg?

Horizon Hobby had an aim to enhance their employee experience from induction onwards. They knew recognition could play a significant part in that but were uncertain about budgets.

“Awardco has been great for our remote and international colleagues, allowing everyone to recognise each other.”

The Solution

Engaging Recognition From Day One

Horizon Hobby knew that engaging their employees with recognition from day one would help their overall engagement in the company. To that end, they specifically created an induction programme to bolster their milestone programme.

This induction programme recognises and rewards new hires on days 30, 60 and 90, and on their 6-month and 1-year marks.

But they didn’t stop there. Horizon Hobby also wanted to get top-down buy-in for recognition, which is why they started their Manager 101 programme. This programme trains new managers on the Horizon Hobby values and culture, and then rewards them with Awardco points.

These methods have created a culture of appreciation and gratitude that reaches every employee, no matter where they work. And by recognising and engaging both new hires and new managers right off the bat, Horizon Hobby’s employee engagement scores have gone up by nearly 9% since implementing Awardco!

The Solution

Brilliant Budget Use

Horizon Hobby has fully embraced Awardco and recognition, integrating it in with their culture seamlessly. They’ve implemented numerous programmes, including onboarding, monetary peer-to-peer, free lunch for remote employees, new parent celebrations, safety and more!

The best part is, they haven't ballooned their budget in order to create these programmes. Some of the budgetary practices they follow include:

  • Using existing budgets more effectively. An example of this is that Horizon Hobby uses their monthly meal budget to reward their remote employees with gift cards to restaurants of each employee’s choice.
  • Starting out small. Horizon Hobby began with something they were already doing (milestones and service awards) and simply converted that process and budget to Awardco.
  • Building over time. For their monetary peer-to-peer programme, Horizon Hobby wanted employees to be able to freely recognise and reward the people around them with points. So they started with a small allowance for employees and grew the programme over time.

By integrating employee recognition into every part of their culture and implementing smart budget practices, Horizon Hobby has created a workplace where employees feel valued and cared for.

“Awardco has simply become a part of our culture now because we've been able to build so many things with it.”

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