Driving Recognition & Rewards to Be More Inclusive

Hertz successfully took their recognition programs global to over 24,000 employees and weathered the storm of a global pandemic by partnering with Awardco.

At A Glance

24,000+ employees
12,000+ locations
14 different recognition programs

About Hertz

Hertz, a Fortune 500 company, is a car rental service based in the United States that operates approximately 12,000 corporate and franchise locations around the world. For over 100 years Hertz has provided a level of service that shows they not only care about their customers, but their employees as well.

The Challenge

How do you provide a global workforce of thousands a consistent, rewarding experience with rewards and recognition?

Hertz struggled to engage, recognize, and reward employees as their company grew. With a global workforce of over 24,000 employees, their old recognition program wasn’t able to keep pace. High performers would receive recognition and rewards, but most front line employees were unfortunately overlooked.

This didn’t sit well with Hertz. 

Changing their focus from a few of their best employees to ALL of their 24,000+ employees was a big task, but Hertz was determined to make rewarding recognition available to all.

“With Awardco we’ve taken employee recognition global—something we were never able to do before.”

Annasuela Fritz
HR Projects and Recognition Manager

The Solution

A Simple, Powerful, Global Solution

Awardco offered Hertz the ability to use Amazon in their rewards and recognition programs, which meant they could provide a consistent experience across all of their global business centers, from Dallas to Dubai.

The ability to develop multiple programs in the platform without having to go through frustrating hoops or multiple rounds of implementation was incredibly helpful too. The Awardco recognition platform came with the capability to create different programs AND set different budgets, and nobody else offered that. As Hertz began with Awardco, they found even more benefits in a reduction in administration time and a program adoption that skyrocketed because of the simplicity of the platform.

The ease of setting up new programs and the speed at which employees caught on to how to use the program was an added bonus that changed the way Hertz managed their rewards and recognition programs.

The Solution

The Confidence to Succeed

Now, three years after implementing Awardco, Hertz has gone from one small recognition program to 14 different programs running at once, some ongoing and some seasonal. Overall employee engagement has increased worldwide, as well as employee participation in recognition programs across the globe. 

Awardco has even been able to support Hertz through a very difficult time brought on by the global pandemic when the car rental industry suffered for many long months—and now Hertz is back and better than ever.

“Awardco is not only a fantastic recognition solution but a fantastic technology solution that also provides recognition. Awardco has given us a level of confidence we didn’t have before.”

Annasuela Fritz
HR Projects and Recognition Manager

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