Taking Recognition from Bogey to Birdie

TaylorMade knows what it means to innovate when others are stagnant, and continued this storied tradition through revitalizing their 40-year-old recognition program. The result? A changed culture—and a changed game.

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At A Glance

750 employees
2,000+ birthdays and service awards
29% increase in recognitions


How do you modernize a 40 year old program?

While innovation, determination, and competition have always been part of TaylorMade, their ability to recognize and reward their employees was hampered by outdated processes and inadequate technology. 

With a workforce of over 750 employees and only a small team of HR admins, TaylorMade was celebrating employee service milestones by offering a hard copy catalogue of limited rewards to choose from. On top of this, the HR team had to work out a distribution schedule for employees to pick up their awards. Due to the logistical issues behind such an undertaking, TaylorMade corporate had to focus on U.S. employees while regional offices around the world supported their own, separate award programs. 

The result was a headache of logistical issues, bogged down processes, and employee milestones falling through the cracks.

Building a seamless experience.

Building a seamless experience.

With a move to the Awardco's employee recognition platform, TaylorMade quickly revitalized, refreshed, and reinvigorated their employee recognition programs. Instead of a hard copy catalog of pre-selected (and marked up) items for rewards, TaylorMade now offers every employee, including international employees, the millions of products available on the Awardco platform. Employees can choose the reward they want instead of settling for something from a limited catalog, and it’s sent directly to their doorstep—creating a much easier (and more seamless) experience for employees AND for the HR team.

Keeping remote teams united.

As the world largely shut down in 2020, TaylorMade used Awardco to help employees stay connected and supported, even though much of their workforce was remote.

“When you have employees working hard from home juggling family responsibilities, and yet still being physically separate from their team, a simple birthday message and gift they get to pick out creates a meaningful touchpoint, and allows them to take a moment for themselves.” - Rosie Scannell, Global HR, TaylorMade

With Awardco, TaylorMade has united their recognition programs across the globe, simplifying their process and streamlining recognition with one platform. No employee anniversary is forgotten, the HR team has more time to focus on their people, and employees have more power to choose their own rewards than ever before. TaylorMade is “a community of people that cares about people,” and now can continue to focus on that goal in even more powerful ways.

Keeping remote teams united.

Keeping remote teams united.

TaylorMade modernized their recognition game with Awardco, and never looked back.

“Awardco is the perfect platform for our employee recognition program. It supports our unique employee culture and community.”
Rosie Scannell
Global HR


TaylorMade was founded in 1979 with the creation of the world’s first metalwood driver, which fundamentally changed the game of golf. From its headquarters in Carlsbad, California, TaylorMade builds products for millions of performance-minded athletes and prides itself on bringing people together through the sport of golf.
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