Taking Recognition from Bogey to Birdie

TaylorMade knows what it means to innovate when others are stagnant, and continued this storied tradition through revitalizing their 40 year old recognition program. The result? A changed culture—and a changed game.

At a Glance

1
750 employees
2
2,000+ birthdays and service awards
3
29% increase in recognitions

Overview

How do you modernize a 40 year old program?

While innovation, determination, and competition have always been part of TaylorMade, their ability to recognize and reward their employees was hampered by outdated processes and inadequate technology. 

With a workforce of over 750 employees and only a small team of HR admins, TaylorMade was celebrating employee service milestones by offering a hard copy catalogue of limited rewards to choose from. On top of this, the HR team had to work out a distribution schedule for employees to pick up their awards. Due to the logistical issues behind such an undertaking, TaylorMade corporate had to focus on U.S. employees while regional offices around the world supported their own, separate award programs. 

The result was a headache of logistical issues, bogged down processes, and employee milestones falling through the cracks.

Building a seamless experience

Building a seamless experience

With a move to the Awardco platform, TaylorMade quickly revitalized, refreshed, and reinvigorated their recognition programs. Instead of a hard copy catalog of pre-selected (and marked up) items for rewards, TaylorMade now offers every employee, including international employees, the millions of products available on the Awardco platform. Employees can choose the reward they want instead of settling for something from a limited catalog, and it’s sent directly to their doorstep—creating a much easier (and more seamless) experience for employees AND for the HR team.

Keeping remote teams united

As the world largely shut down in 2020, TaylorMade used Awardco to help employees stay connected and supported, even though much of their workforce was remote.

“When you have employees working hard from home juggling family responsibilities, and yet still being physically separate from their team, a simple birthday message and gift they get to pick out creates a meaningful touchpoint, and allows them to take a moment for themselves.” - Rosie Scannell, Global HR, TaylorMade

With Awardco, TaylorMade has united their recognition programs across the globe, simplifying their process and streamlining recognition with one platform. No employee anniversary is forgotten, the HR team has more time to focus on their people, and employees have more power to choose their own rewards than ever before. TaylorMade is “a community of people that cares about people,” and now can continue to focus on that goal in even more powerful ways.

Keeping remote teams united

TaylorMade modernized their recognition game with Awardco, and never looked back.

“Awardco is the perfect platform for our employee recognition program. It supports our unique employee culture and community.”
Rosie Scannell
Global HR

TaylorMade

TaylorMade was founded in 1979 with the creation of the world’s first metalwood driver, which fundamentally changed the game of golf. From its headquarters in Carlsbad, California, TaylorMade builds products for millions of performance-minded athletes and prides itself on bringing people together through the sport of golf.
Visit Website

Get Started with Awardco

Recognize, celebrate, and truly reward your people.

Let's Talk
We use cookies to enhance your user experience, read more.
Dismiss