Crafting a Recognition Program for Everyone

MasterBrand Cabinets wanted to reshape their culture and make employee recognition more inclusive, interactive, and exciting for all their employees, whether they were in the office or on the manufacturing floor.

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At A Glance

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16,000+ users
2
11 recognition programs
3
Recognition for in-office AND production floor employees

Overview

How do you achieve consistency in employee rewards and recognition when your workforce is split between office and manufacturing jobs?

MasterBrand Cabinets, one of the largest cabinet manufacturers in North America, has been creating quality cabinets since 1926. As times have changed, and employee recognition and engagement have come to the forefront of the work environment, MasterBrand Cabinets wanted to use a modern recognition program to thank their 14,000+ dedicated employees for all their hard work.

However, with a workforce consisting of both office workers and manufacturing production floor teams, MasterBrand Cabinets wasn’t sure they could find an employee recognition program that was nimble enough to handle their specific needs.

“Our goal was to make it easy to recognize employees and make sure everyone had access to that recognition in the most simplistic format.” - Brenda Neuhoff, Director of Total Rewards

MasterBrand Cabinets wouldn’t settle for just any recognition program—they wanted the necessary flexibility, simplicity, and customization to really help their culture shine.


Crafting a Custom Program

Crafting a Custom Program

When vetting different rewards and recognition platforms, MasterBrand Cabinets aimed to find someone who could work with them to craft programs that fit their needs and their culture. They wanted something that all of their employees—both office and manufacturing—could see, feel, and be invested in.

That’s when they found Awardco. They worked to create a program that looks and feels very MasterBrand Cabinets, instead of something that feels more like a third-party tool that was hastily tacked on as an afterthought. The flexibility that they’ve taken advantage of has made their recognition program feel authentic and genuine, and has helped them reach their entire workforce, no matter where they work.

Emphasizing Simplicity and Efficacy

Prior to Awardco, MasterBrand Cabinets didn't have consistent visibility across all their recognition programs, and they didn't have a consistent (or effective) way to recognize employees. The combination of complicated platforms and manual processes made it difficult for leaders to take advantage of previous recognition tools and celebrate their teams.

With Awardco, MasterBrand Cabinets has provided a clearer and simpler way to manage rewards and recognition that drives the culture of recognition and achievement from leaders to associates. With a clean, easy-to-use platform, admins can quickly and easily manage recognitions, promote engagement, and budget in a streamlined way. Less time worrying about logistics means more time celebrating the awesome teams and people!

Emphasizing Simplicity and Efficacy
Involving Everyone

Involving Everyone

A branded, fitting, and transparent recognition program wouldn’t solve all of the challenges MasterBrand Cabinets was running into, however. Because more than 70% of their associates work in a manufacturing setting instead of being near an office or computer, recognition—both receiving and giving it—was hard to come by.

So MasterBrand Cabinets took advantage of the customizability of Awardco to create a program that reaches everyone. They were able to tie a large portion of their recognition budget to associates directly instead of leaving everything in the hands of managers. This simplicity has encouraged more recognition across the board.

As more managers realized they could easily recognize the people around them through Awardco’s platform, the employees of MasterBrand Cabinets have been able to form a greater sense of camaraderie and a stronger foundation of recognition across all teams.

“It’s really a cultural shift that has been positive for us.” - Ali Daunhauer, HR Director of Organizational Transformation

Not only does MasterBrand Cabinets now have the visibility and ease-of-access to their recognition activity, they can also more judiciously direct their programs so that more employees can participate in their evolving culture—whether they’re in front of a computer or not. This nimbleness and flexibility has seen usage rise, and MasterBrand Cabinets sees that trend continuing into the future.

Involving Everyone

A branded, fitting, and transparent recognition program wouldn’t solve all of the challenges MasterBrand Cabinets was running into, however. Because more than 70% of their associates work in a manufacturing setting instead of being near an office or computer, recognition—both receiving and giving it—was hard to come by.

So MasterBrand Cabinets took advantage of the customizability of Awardco to create a program that reaches everyone. They were able to tie a large portion of their recognition budget to associates directly instead of leaving everything in the hands of managers. This simplicity has encouraged more recognition across the board.

As more managers realized they could easily recognize the people around them through Awardco’s platform, the employees of MasterBrand Cabinets have been able to form a greater sense of camaraderie and a stronger foundation of recognition across all teams.

“It’s really a cultural shift that has been positive for us.” - Ali Daunhauer, HR Director of Organizational Transformation

Not only does MasterBrand Cabinets now have the visibility and ease-of-access to their recognition activity, they can also more judiciously direct their programs so that more employees can participate in their evolving culture—whether they’re in front of a computer or not. This nimbleness and flexibility has seen usage rise, and MasterBrand Cabinets sees that trend continuing into the future.

A branded, fitting, and transparent recognition program wouldn’t solve all of the challenges MasterBrand Cabinets was running into, however. Because more than 70% of their associates work in a manufacturing setting instead of being near an office or computer, recognition—both receiving and giving it—was hard to come by.

So MasterBrand Cabinets took advantage of the customizability of Awardco to create a program that reaches everyone. They were able to tie a large portion of their recognition budget to associates directly instead of leaving everything in the hands of managers. This simplicity has encouraged more recognition across the board.

As more managers realized they could easily recognize the people around them through Awardco’s platform, the employees of MasterBrand Cabinets have been able to form a greater sense of camaraderie and a stronger foundation of recognition across all teams.

“It’s really a cultural shift that has been positive for us.” - Ali Daunhauer, HR Director of Organizational Transformation

Not only does MasterBrand Cabinets now have the visibility and ease-of-access to their recognition activity, they can also more judiciously direct their programs so that more employees can participate in their evolving culture—whether they’re in front of a computer or not. This nimbleness and flexibility has seen usage rise, and MasterBrand Cabinets sees that trend continuing into the future.

Emphasizing Simplicity and Efficacy

MasterBrand Cabinets wanted a more inclusive and far-reaching recognition culture. With Awardco’s help, they’ve been able to craft a program that is simple, effective, and that fits perfectly with their culture while uplifting all their employees no matter where they work.

“The deciding factor with Awardco was really the flexibility of the platform to meet our business needs…we view Awardco as a partner to meet those needs.”
Brenda Neuhoff
Director of Total Rewards

MasterBrand Cabinets

As the largest cabinet manufacturer in North America, MasterBrand Cabinets Inc. offers designers a powerful portfolio of more than 15 nationally distributed cabinetry brands, including Aristokraft, Decorá, Diamond, Schrock, Kemper, Homecrest, KitchenCraft, Omega, Mid Continent, Ultracraft and Starmark. With options ranging from standard to custom, designers can rely on MasterBrand to offer high-quality cabinetry solutions for kitchens, baths and areas throughout the home.
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