With thousands of employees, and over 600 locations managed by local managing partners, Texas Roadhouse needed a unifying solution to recognize employees and give them more options to redeem their rewards and increase compliance with budgets and taxes. They found all that and more with Awardco.
Prior to working with Awardco, Texas Roadhouse partnered with a recognition company for service awards for their corporate office, but this solution wasn’t scalable to each of the individual stores, and expanding it to spot recognition programs would have taken months. After conducting an RFP and connecting with Awardco founder and CEO Steve Sonnenberg, Texas Roadhouse decided to switch to Awardco because it was simple, user-friendly, and had all the capabilities they needed.
Originally starting with service awards, Texas Roadhouse soon found that Awardco’s platform could do much more than that. Spot recognition programs that allowed managers to recognize employees on the spot, as well as programs for employees to recognize each other, had been a part of the company’s culture since the beginning, but Awardco made recognition more streamlined across the organization.
Organizing, tracking, and facilitating these kinds of recognition across so many locations was exactly what Texas Roadhouse was looking for, and exactly what they found with Awardco. By continuing to build a strong company culture through recognition with Awardco, Texas Roadhouse has seen extremely positive feedback from employees and managers of the program. Typically a strong engagement strategy helps reduce turnover by 31% and generates 2.5x higher revenue growth than companies without a strong engagement strategy—and Texas Roadhouse can attest to each of these things.
“One of our employees needed their virtual gift card ASAP, but it had somehow gotten lost when it was sent,” says Storey. “I worked with Awardco and they immediately resolved the issue and I contacted the employee with their gift card. I didn’t know this at the time, but later found out that this employee needed that gift card to purchase something important:
‘I needed this gift card to get an urn for my Mom who had recently passed away. Thank you so much for getting this to me so quickly!’
“Without Awardco’s exemplary service, we may not have been able to help this employee in time,” relates Storey. “And that’s typical of the service we enjoy with Awardco, whether that’s surrounding gift cards or the awards we offer through the platform.”
Texas Roadhouse’s implementation of Awardco has been so well received across the board that additional recognition programs are being considered for the future—namely onboarding and birthday celebrations—and they’re excited by how that can continue to help them make Texas Roadhouse a great place to work for their employees, and by extension provide the best service for their guests.